RICHARD CHASE VANDERMARK

Louisville, KY – (812) 881-9573 – r.chasevandermark@gmail.com – linkedin.com/in/richardcvandermark

Director of Influencer Marketing | Digital Marketing Professional

Achievement-oriented professional with proven track record of success in building Dan-O’s Seasoning’s Influencer Marketing Department from scratch. Background includes leading high-performing teams and partnering collaboratively to develop and implement marketing strategies that drive results. Facilitates positive change by identifying new opportunities and introducing best practices. Creative leader who thrives within fast-paced environments delivering both forward-thinking and professionalism.

CORE COMPETENCIES

Influencer Marketing - Strategic Planning - Brand Development - Partnership Management - Marketing Analytics - Campaign Development - Project Management - Content Marketing - Social Media Strategy

PROFESSIONAL EXPERIENCE

DAN-O’S SEASONING – Louisville, KY
Director of Influencer Marketing
Serves as Director of Influencer Marketing responsible for designing and building the company’s influencer program from scratch. Develops large-scale influencer marketing campaigns to increase brand awareness and drive sales, utilizing paid, gifted, and commission-based influencer programs. Manages partnership program from beginning to end, including initial outreach, negotiation, contract deliverables, content creation, and tracking. Partners with 50 to 100 influencers per month with over 600+ successful paid partnerships to date across multiple channels, including TikTok, Instagram, Facebook, YouTube, and Pinterest.

❖ Created Influencer Marketing Dept. leading a team of 4 to manage multiple influencer campaigns simultaneously
❖ Increased from 1M views/mo $10 cost per mille to 105M views/mo $0.90 cost per mille in 2022 (highest 191M/mo)
❖ Decreased cost per view 91% and increased influencer views 10,400%, on track for 1B+ views in 2022 from program
❖ Partnered with American Cancer Society to develop influencer campaign during Breast Cancer Awareness Month
❖ Designed specific influencer campaigns to grow overall retail sales at major stores, including Walmart and Kroger
❖ Developed relationships with other brands to spearhead co-branded influencer campaigns and increase exposure
❖ Monitors campaign performance and analyzes data for optimization to identify any opportunities for improvement

FREELANCE DIGITAL MARKETING – Louisville, KY
Marketing Consultant 2019 – 2022 Established digital marketing agency responsible for building strong client relationships and creating digital marketing campaigns and collateral to meet business objectives. Coordinated social media strategy and implementation, photography, graphic design, and website development for clients. Analyzed business developments and monitored relevant marketing trends to drive business.

❖ Managed project for a private resort streamlining online processes, amplifying social media, and building new website
❖ Focused on building brand awareness, attracting & retaining clientele, and generating traffic through email campaigns
❖ Defined and tracked campaign effectiveness and adjusted strategies to increase marketing reach and achieve goals

RICHARD CHASE PHOTOGRAPHY – Louisville, KY (RichardChasePhoto.com)
Freelance Photographer & Owner 2018 – Present Serves as Freelance Photographer capturing and editing visual content for clients across multiple platforms. Produces photography in various methods, including printed media and digital media. Performs retouching and image adjustments after the photo shoots.

EDUCATION
Associate of Science (AS) in Business – Wabash Valley College (Mt. Carmel, IL)